Answered By: Reference Staff
Last Updated: Jun 21, 2021     Views: 62

Two sources that contain company analyses are:

Go to Business Source Complete.

  • Type a company name in the search box. On the right side bar under Publication Type, click on SWOT Analysis.

You can also find SWOT Analysis in ABI/INFORM Complete

  • Search "SWOT Analysis" (within quotations) and the name of the company.  For example "SWOT Analysis" and nike.  Materials will come from a variety of sources.  If you need to narrow the results, look for the Source Type called "Reports" in the right frame.

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(Adapted from Suffolk University/ Boston)

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