Q. What is Simmons Insights? ( formerly Simmons OneView?) How do I access it?

Simmons Insights provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits and a lot more. It allows you to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. 

It can be accessed from the Databases A-Z link under S on the Library home page.  

More Info / Source(s)

• Simmons Insights User Guide 
• Simmons Insights Methodology Overview

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